About -
Ethinos, a top digital marketing agency based in Mumbai with a presence in India and Australia, offers tailored solutions including social media marketing, performance marketing, automation, design, programmatic ads, influencer marketing, SEO, strategy, and web development. We use AI and data-driven strategies for intelligent, effective campaigns, focusing on omnichannel marketing to achieve business goals and delight customers.
Time - 4 PM to 1 AM
Drop Facility will be available.
Key Responsibility:
Campaign Strategy and Planning:
• Develop and implement paid media strategies that align with client objectives and maximize ROAS and ROI.
Campaign Execution and Optimization:
• Manage end-to-end campaign execution, including setup, monitoring, and performance optimization.
Lead Generation:
• Run effective lead generation campaigns on Google and Facebook to drive client acquisition goals.
New Channel Identification:
• Identify and explore new paid channels to expand campaign reach and effectiveness.
Campaign Management and Reporting:
• Execute hands-on campaign structuring, setup, and provide final reporting/analysis for clients.
Client Collaboration:
Mediate with clients on a regular basis to understand their requirements and align strategies accordingly.
App Campaigns:
• Manage and optimize app campaigns when applicable, adding value to the client's media strategy.
Performance Analysis:
• Analyze campaign data to provide insights and make data-driven adjustments to improve performance.
Team Mentorship:
• Support and mentor junior paid media specialists, fostering a collaborative and results-driven environment.
Cross-functional Collaboration:
• Partner with SEO, content, analytics, tech and creative teams to ensure cohesive campaign strategies and messaging.
Training and Development:
• Conduct training sessions to upskill team members on paid media platforms, strategies, and new trends.
Experience:
• Minimum 6 to 10 years of experience in paid media management, with a focus on performance campaigns.
• At least 5+ years of experience managing Google and Meta campaigns.
• App Campaign Management is added advantage
• Shopify, GMC expertise is plus.
