Google Ads Media Buyer Role — WDM Agency
Purpose
The purpose of the Google Ads Media Buyer role at WDM Agency is to expertly manage the day-to-day operations of Google Ad accounts and make data-driven decisions that directly drive profitable growth for our eCommerce clients.
You take pride in the precision of your work and operate with the mindset of a fiduciary — treating client ad spend with the utmost care, respect, and strategic thinking. You're not just pushing buttons. You're managing tens of thousands of dollars in daily ad spend with purpose, accountability, and a sharp analytical eye.
You are also on the front lines of all things data. As a Google Ads Media Buyer, you're responsible for interpreting performance metrics, spotting patterns and anomalies, and collaborating with the Strategist and Creative Team to ensure continuous performance improvement. Speed, accuracy, and insight are your trademarks.
Your mission at WDM is to execute campaigns within our proprietary frameworks, optimize performance with speed and precision, and help our clients hit KPIs month over month.
Primary Responsibilities
Onboarding:
Audit and quality-check new Google Ads accounts (structure, conversion tracking, campaign history)
Conduct performance research on past campaigns to identify top-performing keywords, ad creatives, and funnel strategies
Align with and implement the WDM Agency Google Ads Framework
Collaborate with the strategist and creative team to align goals and messaging
Ongoing:
Launch new search, Performance Max, and shopping campaigns weekly using best-practice structures
Implement and monitor dynamic ad tests based on creative and copy variations
Monitor budgets daily and adjust spend based on performance and client KPIs using our Scaling Protocol
Report weekly and monthly performance metrics, including ROI, CPA, CTR, CVR, etc.
Use attribution tools (e.g., Triple Whale, GA4, Google Ads attribution models) to guide decisions
Provide performance feedback to creative and copy teams for iterative improvement
Communicate daily on Slack with the internal team and proactively flag performance trends
Pull and organize organic assets for ad use from client platforms (YouTube, Instagram, etc.)
Watch and document key takeaways from monthly client calls
Qualifications & Traits
Experience Requirements:
Minimum 3–4 years of direct Google Ads experience (Search, Shopping, PMax)
Hands-on experience with Shopify-based eCommerce brands
Proven track record managing ad spend of $1000+/day across multiple accounts
Solid understanding of conversion tracking setup and troubleshooting (GTM, GA4, enhanced conversions)
Experience analyzing performance and generating clear, actionable insights
Comfortable working within a team structure and meeting tight deadlines
Character Traits:
Meticulous attention to detail — nothing slips through the cracks
Moves with speed, urgency, and precision
Highly organized and systems-oriented
Prioritizes accuracy, even under pressure
Data-driven mindset with strong pattern recognition skills
Accountable, independent, and proactive
Strong communicator and contributor to team strategy
Open to feedback and dedicated to personal and professional growth
This Role Is Not For You If...
You lack Google Ads experience or haven’t managed high-budget eCom campaigns
You struggle with attention to detail or are disorganized
You work slowly or need constant direction
You dislike data, numbers, and optimizing performance
You prefer a laid-back, low-stakes work environment
You're not excited by growth, feedback, and high performance
You aren't passionate about eCommerce or client success
Logistics
Hours: Monday–Friday, 9:00 AM – 5:00 PM AEST
Weekend Coverage: Light check-ins (1–3 hrs/day) for active campaign monitoring
Location: Remote (Australia time zone preferred)
Holidays: Paid public holidays
