Creative Strategist — WDM Agency
Purpose
The Creative Strategist at WDM Agency is responsible for creating and optimizing persuasive, high-converting content across Meta Ads, Google Ads, email campaigns, and landing pages — content that doesn’t just look good but drives results.
You are a conversion-minded storyteller, pairing data with insight to consistently generate winning creative across multiple platforms. You know how to extract emotional triggers, unique mechanisms, and compelling angles from a brief (or a product) — and you work seamlessly with media buyers and designers to bring those ideas to life.
You thrive in a fast-paced environment, love improving creative systems, and take pride in delivering client-ready content on time, every time.
Key Responsibilities
Creative Strategy & Ideation
Develop high-impact ad angles and scripts for Meta and Google Ads based on performance data
Craft conversion-focused email flows, subject lines, and body copy tailored to client avatars
Write persuasive landing page copy aligned with CRO principles and campaign objectives
Lead creative planning sessions, brainstorms, and retro meetings to extract insights and iterate
Performance Analysis
Review performance metrics across paid ads, emails, and landing pages to identify what’s working — and what’s not
Turn data into actionable content insights and iterate rapidly to improve results
Collaborate with media buyers to align messaging with best-performing audiences and offers
Content Production & Workflow Management
Deliver copy on time, following internal processes and timelines
Plan, manage, and update creative tasks in our project management system
Ensure consistency in tone, structure, and formatting across all deliverables
Perform quality checks on grammar, accuracy, and brand alignment
Client Communication & Collaboration
Communicate effectively and professionally with clients on creative strategy and deliverables
Respond promptly to feedback and ensure revisions are actioned quickly
Join internal standups, creative syncs, and monthly client calls
Be available via Slack, email, and video calls during working hours (AEST timezone)
Success Metrics (KPIs)
Number of winning ads generated monthly (Meta & Google)
Conversion rate improvements from email flows and landing pages
Click-through rate (CTR) improvement on email subject lines
Improved CTR & CVR on Google Ads creatives
Planned vs actual task completion across sprints
Client approval rate for content on first round
Zero tolerance for avoidable errors (spelling, grammar, formatting)
Experience Requirements
3+ years in performance creative or direct-response copywriting roles (agency or eCom preferred)
Proven results across Meta Ads, Google Ads, email, and landing pages
Experience using performance data to inform creative decisions
Comfortable writing in multiple brand voices
Solid grasp of consumer psychology and funnel copy principles (e.g., AIDA, PAS, Hormozi frameworks)
Character Traits
Obsessed with performance-first creative
Detail-oriented with excellent grammar and language precision
Organized, punctual, and highly dependable
Analytical mindset with creative flair
Collaborative and team-focused
Coachable and committed to growth
Fast-moving and adaptable — thrives in a high-output environment
This Role Is Not For You If...
You prefer writing fluff over performance content
You can’t meet deadlines or need micromanagement
You struggle to turn feedback into action
You’re not comfortable owning outcomes or results
You dislike working across multiple brands, platforms, and copy types
Logistics
Hours: Monday–Friday, 9:00 AM – 5:00 PM AEST
Location: Remote, AEST hours required
Communication: Active Slack and video call participation required
Holidays: Paid public holidays
